1. Brief Introduction to the Companies and the Industry in which they compete.
(1) Coca-Cola Company (CCC)
The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. The Company were incorporated in September 1919 under the laws of the Sate of Delaware and succeeded to the business of a Georgia corporation with t
1. Introduction
1) reason of choice MSA
Health insurance is an insurance that pay medical cost.
We don't know when we sick, what we catch disease or how we sick.
And when medical cost is big, it is a burden on people.
So insurance exist as way to guarantee living healthy.
However, now Korean health insurance face with a crisis.
Our health insurance premium is low, so expenditure ofmedical
of actual trade prices fall into a certain range in the drug pricing, we maintain the price and only add additional prices in case the price exceeds the range. This concept is based on the fact that there will be a rational range that such trading costs differences from the original price may be socially acceptable.
In 1991 the Central society medical insurance council suggested in ch
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
of their violent parents, their divorce, financial issues, and various kinds of traumatic events that are proved to be crucial factors of delinquency. Our team has come up with the idea that if public medical insurance covers mental therapy, society will be able to prevent people from acting abnormal. As we are suggesting this idea to Mr.Moon Jane, a presidential candidate, we would like to take
insurance
Limited
A yearly income over 46800 E
(Civil servant, Independent businessman)
3) Medical insurance premiums
-Public health insurance
Do not consider the gender, age, health
→Redistributive effect
Premiums in proportion to the income (15.4%)
-Private health insurance
Different insurance premiums depend on gender, age, health
Amount of income is not considered to
of performance
-> Thus discussions of motivation generally are
concerned with what drives behavior, what direction
behavior takes, and how to maintain that behavior
How starbucks motivate employees
Welfare and Benefit for Employee
High salary, Medical Insurance service, community, Child / Elder care
Siren plus system (cultural needs satisfaction)
Bean stock System (Stock op
◎ Partners (employees)
- Call “partner” not employee!
- Coffee Master Program
- Part timer also get medical insurance
- Flexible Benefit Plan Program
◎ Suppliers
- In 2002, applying ethical order co-company they developed
- Business relationships with green and women-owned suppliers
- The rate of national purchasing is 60%
- Bu
Strong point
Minimum backlash of citizens
Bare possibility of the privatization
Solve the financial problems of government
Weak point
Backlash of investors of Incheon, Jeju
Stagnant medical service level
Agreement from many normal people in Korea
Opposition from Incheon, Jeju citizen
Complaints from people because of raising insurance fee
dispute ever
World’s most admired companies
Best to work for(1st, 2nd, USA magazine)
2. For the customers
Top Airline Quality Rating
(Customer dissatisfaction 0.27/100,000)
Most preferable airlines
Company-sponsored retirement plan
B. Profit-shared plan
Rewards employee with company’s
profit
3. Health Benefits
A. medical (dental)
B. life insurance